Paul Miller

September 29, 2006
I want a green Apple

I'm a big Apple fan. I have an iPod and my last two laptops have been Apples. They've all served me very well and I like being part of the "mac fraternity'.

But there are two things that worry me: firstly their growing insistence on DRM on music and video and secondly the environmental impact of their technology. They did pretty badly in a comparison of different manufacturers.

Now Greenpeace have created a constructive campaign to get Apple to change. I'll be buying a new machine early next year. I'd like it to be an Apple but will make my decision based on how they respond to the campaign. It will have to be good - as the Greenpeace site puts it:

"We're not asking for just "good enough." We want Apple to do that "amaze us" thing that Steve does at MacWorld: go beyond the minimum and make Apple a green leader."

[via the wonderful Worldchanging]

Posted by Paul Miller at September 29, 2006 10:40 AM

Comments

I too was a big Apple fan.

But it looks as if Apple is one of the worst offenders in a wasteful industry and I they will need to respond quickly to this campaign if I am going to be able to continue to partronize the brand.

There are hundreds of thousands of perfectly useful Apple products which could be easily ungraded with newer technology and we could all save money and waste product if we could keep the shells + install newer components. IT is hugely wasteful and I for one would like to work towards convincing Apple to shape up.

This last week Apple told me they would not fix my 2 year old laptop still under warrantee due to a dent in the shell, which invalidates the warrantee. Two years old, one little dent, and accordign to Apple it is finished. Luckily my handy boyfriend could fix it himself but if I were less lucky I would not be writing this to you now!

This is a shameful lifespan for the highest value article I own! I feel I cannot claim any moral highground if a huge chuck of my cash goes to a company so uninterested in sustainability... so they will need to change, or I will need to end my relationship with them!

Posted by: IAMBE at October 9, 2006 12:21 PM

Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)